Thursday, 15 October 2015
Questionnaire Results
Analysis of questionnaire results
From the results gathered a justification has been made as
to how the magazine will be designed based on what the audience want to see in
it and what will get them to buy.
Firstly I have found out that the current college magazine
does not work, considering 90% of students said that they do not read the
current college magazine.
To attract an audience I will have to use black, red, white,
blue, or green a combination of these will get people to pick up the magazine and
look at it. Along with the main image being a picture of a student or students
work as voted by 70%.
I will have to include various topics and features in order
for it to seem interesting for the target audience, what people wanted was
music, food, competitions, fashion, and revision tips/advice. Students have
voted these as they are relatable and useful to them, food discount vouchers
for the high street shops are useful as this is the vocal point for many to go
get their lunch. Music is always interesting to read about, the newest songs
and reviews on them grab anyone’s attention. Revision tips are used universally
in the college as everyone is going through that, and if there are different
subjects every month then these classes are going to read about the best way to
go about their subject areas.
95% said that they would be encouraged to buy if free stuff
was included, but this will cause the other vote on pricing to be slightly
invalid. 40% said that they wouldn’t pay anything for it, having free stuff
will cause price to go up, so the next highest price voted was 50p at 20% so
this will be final price. It is a fairly cheap price considering that the
magazines editions are going to be published monthly, though termly and monthly
got the same amount of votes I settled on monthly as there will be ten a year
whereas termly will only be four, next lowest was every fortnight so it’s a
middle take.
Distribution is going to be in two places, as voted the
nearby coffee shop and the reception will be the points on where to sell. These
places are highest voted as these are the most popular spots students go to, as
soon as they step in to college and when they are chilling on a free. A multi-platform distribution has to be set
in place as technology is the current generation, and what everyone uses in
college as its easily accessible, this is why it’s been preferred by 80%.
Thursday, 1 October 2015
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