Wednesday, 2 March 2016
Evaluation Question H: Institutions
Evaluation Question D: Institution
In order to begin considering who will publish my magazine I
will have to take into account numerous factors, these being if they already
have a magazine similar to this as they will be discouraged to distribute if
this is the case, if the style of magazine will fit into the target audience
they are trying to appeal to primarily, and also if it will be a magazine to
bring in a larger group of people. Future PLC I believe are the most
appropriate publishers for my magazine, they’re well known for their gaming,
movie and music market, currently looking to target more musicians
internationally. Currently they publish ‘Rhythm’ and ‘Total Guitar’, both
well-known music magazines, however I feel I will get the chance to be
published due to the fact that my magazine corresponds with the audience they
are heavily hitting, also because this magazine is unique to them where they do
not have a rock themed magazine where I believe there should be. The majority
of Future PLC’s magazines are distributed in many high profile retailers with
the likes of ‘Tesco’ and ‘ASDA’ for example, I believe my magazine has the
potential to cope with the high demand that these retailers set.
Moreover, Distorted targets an audience similar to that
Future aims for anyway and will still draw a larger audience in to this
company. They already publish a few magazines that are based around music,
though none like mine, this is what will be drawing in a larger audience punk
rock fans will become more interested in their publishing company as a whole.
My target audience will have previously heard of their gaming magazines as this
is what appeals to them, and also due to their popularity. I needed to bring
something new to a publisher this is why I didn’t go to another publisher such
as ‘Bauer’, this is a company that will hesitate to distribute due to the
number of magazines they already have similar to this one e.g. ‘Kerrang!’, plus
my magazine won’t be as exposed as these as they are already top performing
magazines where it will not be likely that their fans are going to switch to
this magazine.
This is a publisher that largely relies on multi-media
distribution, in the modern day this is the best way to connect to an audience,
especially my younger target audience that will rely on digital based product
and contact. They’re portfolio goes from print editions, to apps on mobile
devices, online editions, etc… They also engage news and events largely through
social media, through mobiles and any more. All this would mean is that my
magazine will reach a larger range of my target audience, mainly the younger
generation that relies on this method in order to keep updated and get their
product.
Evaluation Question G: Representation
Evaluation
Question G: Representation
I feel as if my product has done a very accurate job in
representing the punk culture that my magazine is trying to portray, though I
have mentioned previously that the whole culture is a large range of people and
gender isn’t even considered as a difference within my audience, I have still
found that the stereotypical demographic is a working class young adult; this
is what I have planned around when designing. In order to appeal directly to
them I had to understand and fit their known demographics into my magazine,
this is what influences my house colour choices and cover lines etc. Throughout
my research I found that the common punk fan wore fairly dark colours, this
explains the black and dark red that I had used, the yellow and white was used
in order to contrast with these to stand each concept out to the audience. Due
to it being a magazine targeted towards males I used the majority male models,
except the author’s picture, females would appeal to them however they would
feel as if they have a connection already due to them being male and has
something to relate to instantly; this is a convention followed by most punk
rock magazines. When presenting what I have included in the magazine I have
used news that would impact my audience in one way or another, these cause
interest so they’ll read further into the edition. Sections I have included in
my magazine such as ‘gigs’ are directly relatable to this audience, an activity
that I have found is something that they do regularly to spend their time with
friends for example. Other stories that I have featured are ones that will
certainly grab the attention, the death of Lenny which is one of the most
well-known rock stars in this culture so the majority will be mourning over his
death creating a large impact on my audience in this aspect. Other audiences
won’t be as affiliated to this kind of story as others, an audience of middle
aged mothers whose hobbies include gardening will be the last person to pick up
this magazine, they will not be seen as the kind of people to be interested in
the merchandise that’s been given away free or the competition entries due to
the prizes not being aimed towards them.
Other design ideas had to be aspired towards in the sense
that I had to consider even my language when writing my feature article for
example. The language that I had used was intended to make it seem as if they
are talking to someone else of similar interests to them, that the magazine was
seen to be as having personality, to perform this and increase my consumerism
within my selected audience I included words that would be found in a general
dialogue between my audience including curse words and slang, this is also the
way the lyrics in their favourite songs will have be written in order to direct
it towards the same audience I am marketing for. Other than swearing and slang,
I had to write the magazine so it will be as basic as I can make it without
becoming patronising, an easy read is something that will be appealing to this
audience, but they don’t want completely simplistic words as this won’t make
them feel good considering even magazine brands that supposedly are on their
side, become against them as well as society which they are trying to escape.
However, this kind of language will only be suitable in this style of magazine
whereas if I look at trying to target an elderly generation none of this will
be seen as acceptable, possibly offensive, so I had to ensure that my content
was written suitably. Images are a large part in creating a magazine for this
audience, looking at the likes of ‘Kerrang!’ which are heavy users of imagery
to promote their stories meaning that this convention is a very effective
feature as it will draw more people in. So all my images had to be priority to
me, the models in my magazine look as if they are to be taken seriously, though
fun is no depravation of theirs still considering that some of them are made to
look as if they enjoy their craft and want to do it as if it’s not a chore,
this puts people off their music as they want passion, many fans of this music
are happy just that I have taken similar photos to those I have seen in other
magazines.
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