Evaluation Question H: Institutions

Evaluation Question D: Institution

In order to begin considering who will publish my magazine I will have to take into account numerous factors, these being if they already have a magazine similar to this as they will be discouraged to distribute if this is the case, if the style of magazine will fit into the target audience they are trying to appeal to primarily, and also if it will be a magazine to bring in a larger group of people. Future PLC I believe are the most appropriate publishers for my magazine, they’re well known for their gaming, movie and music market, currently looking to target more musicians internationally. Currently they publish ‘Rhythm’ and ‘Total Guitar’, both well-known music magazines, however I feel I will get the chance to be published due to the fact that my magazine corresponds with the audience they are heavily hitting, also because this magazine is unique to them where they do not have a rock themed magazine where I believe there should be. The majority of Future PLC’s magazines are distributed in many high profile retailers with the likes of ‘Tesco’ and ‘ASDA’ for example, I believe my magazine has the potential to cope with the high demand that these retailers set.

Moreover, Distorted targets an audience similar to that Future aims for anyway and will still draw a larger audience in to this company. They already publish a few magazines that are based around music, though none like mine, this is what will be drawing in a larger audience punk rock fans will become more interested in their publishing company as a whole. My target audience will have previously heard of their gaming magazines as this is what appeals to them, and also due to their popularity. I needed to bring something new to a publisher this is why I didn’t go to another publisher such as ‘Bauer’, this is a company that will hesitate to distribute due to the number of magazines they already have similar to this one e.g. ‘Kerrang!’, plus my magazine won’t be as exposed as these as they are already top performing magazines where it will not be likely that their fans are going to switch to this magazine.

This is a publisher that largely relies on multi-media distribution, in the modern day this is the best way to connect to an audience, especially my younger target audience that will rely on digital based product and contact. They’re portfolio goes from print editions, to apps on mobile devices, online editions, etc… They also engage news and events largely through social media, through mobiles and any more. All this would mean is that my magazine will reach a larger range of my target audience, mainly the younger generation that relies on this method in order to keep updated and get their product.