J. Evaluation: addressing an audience

Evaluation J: Addressing an audience

The point of sale for my magazine will start in major retailers such as Tesco or WHS Smith; these are the places where I believe my magazine will be noticed by a larger amount of people easily allowing it to gain popularity quickly, especially with my target audience. With the increased popularity I will begin having opportunities to sell my magazines in places such as large gigs where the attendees will majorly be my target audience, HMV retail plenty of products that are appealing to my audience, or clothing and skate shops that have a frequent amount of my target audience going in, this will increase the sales of my magazine steadily as these will be places focused on my target audience already.

The colour scheme on the front cover comes across as dark, though still very attractive from the bright yellow, an instant correlation on the magazine between punk music due to its ark culture though it has features that have been made to stand out more than others using bright colours, drawing attention, the colour scheme represents the music genre as a whole. My masthead is a unique selling point on magazine as I have named it after an effect commonly used in music to get a different noise, distorted, the title itself represents the magazine as a whole anyway; another way of outputting to an audience. Thomas Griffin, the person modelling my main cover photo, is showing direct mode of address, this is to make the audience feel as if he’s looking straight out at them, a more personal relationship between the main articles figure and the audience. All cover lines are placed down the right side of the magazine, a way of laying out my magazine cover in order to clearly present what is in my magazine as not to come across as messy, though I have made it a little messy and informal to appeal to the audience. The cover lines themselves all use large bold fonts, to show a sense of urgency more than anything, the yellow font draws the attention to who the story is about then the red is the descriptive of the story in order to see if the audience will want to read on. In order to make sure I had got the layout and design spot on, I constantly asked for criticism from my target audience and even had a questionnaire that went out to my audience in order to know what they want in the magazine.

When deciding on questions to ask Thomas Griffin I found that the majority of the people I had asked about what should be featured suggested that they would like to know a lot about his music other than just personal life, this is something they believe other magazines do poorly and feel that the articles are not what they are looking for, so I asked a few about his personal life but focused on his musical career. I also chose the question and answer format for the reason that he is new to the scene and people want to know about him before an article is written on him, this will get them interested in this person and increase his popularity. The language used clearly shows that this magazine is targeted to those between 16 and over, where the use of curse words are used for example as this is just how those that follow this culture are tailored to talk generally, but the interview as a whole is very friendly in the sense that it is very mellow and something that people will enjoy reading. There is also a few uses of slang though this won’t be noticed as much by my target audience as this is common etiquette of talking to each other.