Font style and colour mood boards

The font styles I have included in my mood boards all follow the same theme, a tattered, unorthodox theme. I have chosen this style as they all represent my magazine for what it is a punk rock magazine, and due to the target audience being seen as anarchistic I want to be able to produce something they will actually want to read. Times New Roman is not a font that my target audience will want to be reading, probably discouraging them from reading again due to its lack of relativity and just comes across as overall boring.

The designs come in a number of different styles, though all will still be suitable, just some take upon a different format. The ‘ALL RIGHTS RESERVED’ in the bottom right corner is a lot more stand out than say the ‘Dirty Headline’ font style but both will still work, just the ‘ALL RIGHTS RESERVED’ will most likely be used as a title in the feature article for example and the dirty headline would be used for something similar to a coverline on the cover. ‘QUARTZO’ found in centre page, is a font that seems very formal and could be used as a masthead, however the masthead could also be undertaken by a font like ‘THE UNKNOWN’ or the ‘CUT THE CRAP’ due to its crisp neat characters that also give a depth of unique personality.

The colours I have gone for are all the highest rated in the questionnaire I have given out, and also chosen due to their contrasts with other colours, e.g. the red contrasts will with blue, similar to yellow and green. All these colours are very bold and stand out to a reader, which is what I am going for, and this is also what the target audience wants as this questionnaire was issued to this group of people.

The colours that I intend on using will be white, black, red and probably yellow. The black and white are usually found everywhere due to black making an easy to read font colour within articles, and the white creates good contrast to this making it easier for the reader to read. The colours also make good detailing colours and background colour, the black and white, especially for the red and yellow, makes everything clear on it that goes over the top that’s why they will be used to outline fonts, pictures and create backgrounds etc…

The red and yellow will be a good choice as both of these are prime, if I use a lot of these on the front cover it will be extremely appealing for public. They will stand out further if I use them in combination with the black or white, and this is what I’m going for, if it’s mainly black and white it will look unattractive and extremely boring so it won’t reach out to the target audience. The red and yellow will be used generally for titles, banners, coverlines etc… as these are the key parts to a magazine that needs to stand out most.