Conde Nast
Conde Nast is a division of Advance publishing’s, an
American media company that publishes a range of magazines and newspapers,
founded in 1909 is a mass media company centred in New York City. Conde Nast
has gone on to produce film, television and digital video programming, whilst
also still owning many fashion magazines including Fairchild Fashion Media
along with their other fashion journalism brands. Attracting more than 164
million of the population consumers across its 20 media brands, digital and
physical. Their brands of magazines range from Bridal to technology and Culture
to Food with over 20 publications including Vogue, Glamour and Wired. The
company’s portfolio included a portfolio of 21 owned websites and 17 digital
video channel, these have brought the company to the number 2 spot in lifestyle
category.
Their target audience is 22- 32 year olds going for both
genders, considering the range of products they distribute. Wired and Teen
Vogue can be are completely different but Conde Nast use this to have a massive
target audience, similar reasons to the distribution of House and Garden under
their name a magazine generalised to an older audience. But their genres
stretch from Music to bridal then to technology, also their platforms on how
they produce go a long way most of it being online based from modern times do
to the increase in popularity of this way of reaching out to people with their
product.
Bauer
Bauer the large European media company founded
1875, standing at a revenue of approximately 2.4 billion euros as of 2013. Bauer
Media is a multi-platform media group, with locations across the UK. Following
their purchase of Emap in 2007 The Bauer Media Group acquired a collection
of media brands. This includes heat and Grazia as
well as a radio portfolio of national radio brands such as KISS FM UK and Magic, and regional radio
brands across major UK cities. In 2013, Bauer Media also acquired the Absolute Radio Group from Times of India
Bauer Media also broadcasts TV music
channels including The Box TV, in a joint venture with Channel 4.
In the UK Bauer Media is the sister company of H Bauer Publishing, who publish
titles including Take a Break. Bauer Media Group has a 50% stake in the British
television company Box Television, the other half owned by Channel 4.
4 music, Kerrang!, Kiss, Magic, and Smash hits.
Q started
out as a music magazine published monthly in the
United Kingdom. Originally it was to be called Cue (named after the act of
cueing a record to play). However the name was changed so that it wouldn't be
mistaken for a snooker magazine. The Q music brand has
expanded to Radio and Television, with Q Radio and Q TV being music
entertainment that specialises in indie, rock and alternative. Q also
holds annual music awards in the UK, known as Q awards.
In spring 2010, Bauer caused controversy with its attempt to unilaterally
impose a new contract on all photographers and writers, which takes away their
copyright and off-loads liability for libel or copyright infringement from the
publisher onto the contributor. 200 photographers and writers from Q and
Bauer's other music magazines, Kerrang! and MOJO were reported as refusing to
work under the new terms.
Kerrang! is
a brand that specialises in Rock Music. It originally began as a magazine and
in 2004 Kerrang Radio was launched. A Kerrang TV channel also exists. As of
2005 all of Kerrang TV's programme content is music videos the majority of
which is open scheduled for text requests from their playlist.
Livingly Media
Livingly Media, formerly known as Zimbio,
Inc., is a Californian based digital media exclusive company that publishes
three lifestyle themed sites for computers and mobiles. Sites include articles,
photography and video, and reach an audience of over 20 million monthly. Zimbio
covers entertainment news; StyleBistro covers fashion, beauty and style;
and Lonny covers home
design.
Tony Mamone and Danny Khatib created the company in
2006 as Zimbio, Inc. The company changed its name to Livingly Media in August
2012, shortly after purchasing Lonny Magazine. The team consists of Tony Mamone
CEO, Danny Khatib COO, Erica Carter as VP of Finance, Nicole Amico as VP of
Sales, and Bruce Martin as Chief Technology Officer. The company, which was
ventured by Menlo Ventures, and Draper Richards, and was acquired
by Aufeminin.com.
In May 2006, the company launched its first
website, Zimbio.com which focused on entertainment news including movies,
music, TV and celebrities. In July 2010, the company launched StyleBistro.com
to focus on fashion and beauty - what celebrities are wearing, trends and
products. In 2012, the company purchased Lonny Magazine. It was
redesigned and launched as Lonny.com in November 2012. In February
2015, the company announced that it was being acquired by the Axel
Springer-owned Aufeminin Group.
Their use of online distribution only is a method
that is largely favoured within the audience they are reaching out to, a
younger generation won’t buy magazines, over looking it up online instead.
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